Press · Science · Story
A founder the press already knows.
Jorge Cruise is a 13× New York Times bestselling author who came out publicly in 2010, founded Project 1973, and has spent the last decade reading the peer-reviewed 2D:4D digit-ratio literature — from Manning 1998 to the 2025 meta-analysis of 227,648 participants. The Ratio Tribe is the result.
Founder · Press & Work
- 201724Life (24 Hour Fitness) ↗“Jorge Cruise: Transforming Pain Into Power” — long-form feature on the framework behind The 3 Choices, connected indirectly to the work now evolving inside The Ratio Tribe.
- 2017Los Angeles Times ↗“Jorge Cruise on the power of your breath” — Health section interview on breath, imperfection, and turning pain into power.
- 2024Instinct MagazineJorge Cruise's bold hard launch with his younger partner.
- 2017DailyBurn 365Week-long guest with host JD Roberto — “The 3 Choices” featured as the show's weekly theme. Live workouts + on-camera interview unpacking imperfection, breath, and movement.
- BookThe 3 Choices ↗Author — Jorge Cruise's coming-out memoir (Hay House). “Simple Practices to Transform Pain into Power.” An updated edition is in development.
- 2010Project 1973Founder — early Facebook community of 600+ gay men formed at Jorge's coming-out in 2010. The Ratio is its grown-up successor.
- 2010–presentjorgecruise.comFounder archive — coming-out story, fitness-trainer-and-gay essays, and 25 years of wellness work.
Peer-Reviewed Science
The Ratio is built on published research — not vibes.
- Nature (2000)Manning et al. — foundational 2D:4D paper establishing the digit-ratio biomarker for prenatal androgen exposure.Original research
- Hormones and BehaviorGrimbos et al. meta-analysis — 2D:4D and sexual orientation in women and men.Meta-analysis
- Archives of Sexual BehaviorBlanchard — Fraternal Birth Order Effect (FBOE): each older biological brother increases the odds of male homosexuality by ~33%.Replicated
- PNASBogaert et al. — maternal immune hypothesis: anti-NLGN4Y antibodies as a biological mechanism for FBOE.Mechanism
- PNAS (LeVay, 1991; replications)INAH-3: a sexually dimorphic nucleus of the hypothalamus differing by sexual orientation.Neuroanatomy
- 2025 Meta-analysis (n = 227,648)Pooled 2D:4D data across populations — the largest synthesis to date and the empirical backbone of The Ratio.Latest
- Huberman LabPublic-science context for digit ratio, prenatal hormones, and behavioral biology.Reference
On the Record · Quotes that built the work
The lines Jorge has carried — and earned.
“This book gives you the power to start living your life to the fullest.”
Don Miguel Ruiz — bestselling author of The Four Agreements, on The 3 Choices by Jorge Cruise · Read the book →
“Time is limited. Don't waste it living someone else's life.”
Steve Jobs — opening quote, DailyBurn 365 week with Jorge
“Have no fear of perfection — you'll never reach it.”
Salvador Dalí — epigraph, The 3 Choices
“You deserve to stand in the sun; you deserve it all.”
Jorge Cruise — closing line, The 3 Choices
“With peace and purpose.”
How Jorge signs every copy of the book
“Can I do something about this? Do I want to?”
The two questions from The 3 Choices that quiet negative self-talk
Media · Interviews · Collaborations
Reach the founder directly.
For press, podcasts, partnerships, and collaborations, write to jorgecruise@gmail.com. Media kit available on request.